In an overwhelming feat, Bhojpuri Cinema, India’s premiere Bhojpuri entertainment channel has been topping the charts for months to become India’s No. 1 Bhojpuri Channel surpassing others like Zee Biskope, B4U Bhojpuri, Zee Ganga, Filmachi Bhojpuri, Bhojpuri Dhamaka Dishum and Dabangg. The channel continues to excel in dishing out the best of entertainment for its audience.
Bhojpuri Cinema has stormed the GRP ratings for All India and in the Bhojpuri heartland states by not only maintaining its No. 1 position at 77 GRP, but showing continuous growth and momentum in the ratings and doubling he gap between No. 1 and No. 2, ZEE Biskope at 48 GRP in the month of January. The channel continues to maintain growth in viewership time in the last 8 weeks for All India in total. Growth by 14% when compared to 1st week of Jan, 13% growth compared to 1st week of Dec & 22% growth when compared the same data with the month of November. The channel has successfully managed to widen the gap among its competitors by a huge margin over the last few weeks. The growth and the margin of growth between Bhojpuri Cinema and it’s competitors is almost double.
The channel has not only been airing some of the biggest blockbusters in Bhojpuri cinema but has also planned calendar events with great elan and rigor to suit the audience preference! There’s a huge slate of films and events lined up for 2022 as well. While January saw some big releases, even February celebrates Manoj Tiwari and Dinesh Lal Nirahua’s Birthday along with a celebration of romance around the time of Valentines. It’s this slew of content releases that makes the channel rule the roost.
Commenting on the staggering achievement, Manish Singhal, Managing Director of Enterr10 says, “It gives me great joy to have achieved and maintain it but grow in the Bhojpuri Entertain Market. We take great pride in having a deeper understanding of the audience’s likes and dislikes that meets the demand. We as a channel, have always worked towards being the clutter breakers and with our content acquisition and releases, have disrupted the entertainment scenes in the Bhojpuri heartland and have successfully managed to make Bhojpuri Cinema the most watched Bhojpuri channel in India!”
Bhojpuri Cinema channel is a 24 Hour Satellite Bhojpuri Language movie channel . Bhojpuri Cinema Channel is available on Free Dish-28, D2H-2075,Tata Sky-1119, Airtel Digital Tv-661,Dish Tv-1554, Den 841GTPL-279, Hathway-649, Siti Cable-215, Fast Way Network-452 Sun Direct-714 and other cable network in India .The channel is owned by Enterr 10 Television Pvt Ltd.
Source : BARC, Period : Jan’2022, TG : 2+ Universe, Market : Bihar + Jharkhand GRPs