Dominant Mumbai based 360 Advertising and Marketing Agency – Inking ideas and Dubai based Entertainment channel – Imagine Movies announced their merger. The merger will reshape the entertainment panorama and that's a big news for all the viewers at large who are in search for real entertainment ..
Inking Ideas Private Limited is an Indian private company with its headquarters located in Mumbai (Maharashtra). A 360 advertising agency is driven by creativity, distinguished by style and defined by passion. The team consists of Industry veterans, experienced in creating a content strategy and aiming to take the channels TRP to the next level by using their expertise. They provide the Services like Media Planning, Advertising, Designing, Social Media Marketing, Performance Marketing, Search Marketing, Content Creation, Film Promotions, Channel Marketing, Design & Development.
Imagine Movies is a Dubai based Free-To-Air Bollywood movie channel that showcases indelible movies across all genres, the only FTA channel with most reach in the MENA (the Middle East & North Africa) region. It's headquarter is located in Dubai. The vision of Imagine movie is big and soon you will see imagine movies in India again (Previously known as NDTV Imagine).
Waseem Amrohi Founder and CEO of Inking Ideas Private Limited will be taking over as the new CEO (India) & Director of Operations at Imagine Movies for MENA (the Middle East & North Africa) region and India. Waseem Amrohi has endorsed many prestigious campaigns, won many awards globally including BBC national marketing award 2017. He has worked with some of the world's most celebrated brands, creative teams and managed channels like Zee Yuva, Zee talent, BTVI etc. on digital platforms. So far Waseem Amrohi and his team (Intesab Hussain Co- founder inKING ideas, Nishant Jethi – Director Of operations of InKING ideas and Dinesh Sudarshan Soi – CCO Imagine movies) worked on 450 plus brands both national and international, 100 plus top Bollywood & Hollywood films including Sultan, Padman, Raid, Toilet, Pink, Neerja, Sachin, Padmavati, Deadpool, The Greatest Showman, Logan, Boss baby, Baywatch etc. Also, Waseem Amrohi has worked with the top production houses in Bollywood like Phantom, Nadiadwala Grandson, Dharma Productions, Eros, Viacom18, Fox Star Studios, etc. in his previous organizations.
What’s in it?
The implication of such a merger will be widely visible soon and we are sure that the acquisition will dominate the entertainment industry.
About the merger Waseem Amrohi said ''I am very excited about the new task assigned to me. My job is not only to run the channel but also to promote new talents and brands in the MENA region. I want to give our budding talent an international exposure, a platform for new Indian creative artists like actors, singers, filmmakers to showcase their work to the world. I want Indian cinema to go big”.
CMD of Imagine Movies Mr. Shaikh has the same thoughts "I am very optimistic about Inking Ideas and the team. I can see the spark in the team and when we are inKING Ideas together for Imagine movies you will get “YOUR SUPERTAINMENT” dose. Be ready because we are Inking the new chapter to Bollywood entertainment via Imagine Movies".