Limelight Diamonds launch their first store in Pune, inaugurated by Priya Bapat
3 min read
The fast-growing lab grown diamond jewellery Brand aims to open 13 additional stores before December to cater to the increasing demand of LGD jewellery in the country
Limelight Diamonds, India’s largest lab grown diamond brand, is proud to unveil its first store in the Cultural Capital of Maharashtra – Pune, establishing its strong presence in its prominent market. The new store marks 17 exclusive stores of the Brand across India and was inaugurated by Priya Bapat who added a touch of glamour and charm to the occasion alongside the vibrant presence of the Brand’s management team including Nirav Bhatt & Karam Chawla along with regional partner, Mr. Atul Bora.
Lavishly spread across an area of 500+ sq. ft., this store marks another milestone for Limelight Diamonds as they continue to expand their footprint across India after crossing the 15-store-mark. In the last two years, the brand has seen rapid growth and has the widest reach in the country for LGD jewellery with a presence across 35+ cities including Mumbai, Kolkata, Delhi, Jaipur, Varanasi, Hyderabad, Rajkot, Bangalore, Chennai etc. The Brand has rapidly established itself as the ultimate solitaire destination that boasts an exquisite collection of solitaire necklaces, bracelets, rings and earrings that perfectly blend new-age technology and traditional fine jewellery.
Admiring the Brand’s collection, Priya Bapat said, “I am simply in awe of the store and the concept of lab grown diamonds. They are made in India and I think every Indian woman will take pride in wearing these diamonds. The best part, their solitaire range is classy with the bold elegance of modern design crafted with the latest technology. They are truly a bigger and bolder upgrade. I congratulate team Limelight for bringing this interesting concept of lab grown diamonds in Pune and wish them the very best.”
Expressing her excitement, Pooja Sheth Madhavan, Founder & MD of Limelight Diamonds says, “Having received such fantastic customer response for our brand, it brings me great joy and pride to open up our latest store in Pune. Known as the cultural capital of Maharashtra, the city perfectly complements Limelight’s vision of combining tradition with modern luxury as we establish our presence here. This city absolutely loves bling but consumers have also appreciated the premium quality, make and designs of our jewellery. The cherry on the top is the affordable price points, of course!”
Speaking of the growth she further adds, “The LGD industry in India is seeing a 15-20% year on year growth owing to rising acceptance of the product amongst consumers. Awareness of the LGDs has significantly increased & almost every customer walking into our store is aware that lab diamonds are absolutely real as they are also made of carbon & identical to mined diamonds.
Regional partner of Limelight, Mr. Atul Bora of Vasantlal Rasiklal Bora Jewellers, said, “We are extremely thrilled about our extended association with Limelight Diamonds. We have been working with the brand as a part of their shop-in-shop model and have witnessed exponential demand for lab grown diamonds. There is a lot of potential for this category and we cannot wait to present the best of lab grown diamond designs to all our customers in Pune.”
The growing awareness and acceptance of lab grown diamonds is undoubtedly disrupting the traditional gem and jewellery industry. With the recent entry of the Tata Group into the lab grown diamond space, consumer confidence in these sustainable and ethical alternatives has received a significant boost.
Furthermore, lab grown diamond jewellery brands are now offering attractive buyback and exchange schemes, reinforcing trust and driving consumer adoption. Today, lab grown diamonds account for an estimated 20% of the global gem and jewellery market, and India is experiencing an impressive 15% annual growth in this sector.
Visit the new Limelight Diamonds store and experience the magic of diamonds like never before. Also, to explore more exquisite designs, visit us at www.limelightdiamonds.com
